Start With the Rent Roll
The rent roll is the center of the valuation. Buyers compare in-place rents against legal rent, market rent, tenancy history, vacancies, concessions, and the documentation that supports each unit.
Reconcile the Unit File Before Marketing
Confirm the jurisdiction first. The City of Los Angeles RSO and Santa Monica rent control are separate local systems; a Los Angeles-area address does not settle which one applies. Use LAHD's RSO overview for an LA City property or the Santa Monica Rent Control Agency for a Santa Monica property, then have counsel confirm coverage and any applicable state protections. [1][2]
For each unit, reconcile the rent roll to the supporting records:
- Match the unit number, tenancy start date and stated rent to the signed lease and amendments. Identify any missing agreement.
- Compare the rent shown with the payment ledger. Explain concessions, unpaid balances and separate charges so scheduled rent is not mistaken for money collected.
- Gather rent-increase notices and applicable registration records or agency decisions supporting the rent history. A rent-roll entry alone does not establish the lawful rent.
- Document the current occupancy or vacancy status. Keep proposed market rent separate from rent the building is actually collecting.
Do Not Oversell Upside
A believable sale story is stronger than an aggressive one. Buyers will discount assumptions that ignore RSO, AB 1482, local ordinances, tenant issues, or the time required to realize rent growth.
Resolve Discrepancies Before Quoting Upside
If a lease, ledger and registration record show different rents, flag the difference for qualified local rent-control counsel rather than selecting the highest figure. Ask what amount can be represented as lawful, what needs correction and what must be disclosed to buyers. Keep unresolved income assumptions out of the current-income total; identify them separately in any projection.
This is for general informational purposes only. Consult with your CPA, tax advisor, and/or attorney for guidance specific to your situation.