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Owner Question

How Do I Sell My Santa Monica Apartment Building?

A direct answer for Santa Monica owners preparing to list an apartment building for sale.

By Don Favia · Updated September 16, 2026

Direct Answer

To sell a Santa Monica apartment building, start by finding out what the building may be worth, organize the rent roll and expenses, review rent control issues, and prepare a public listing with marketing built around the likely buyer pool.

A Sale Is a Sequence

The process usually moves from valuation to preparation, buyer strategy, listing and marketing, offers, due diligence, escrow, and closing. The order matters because weak preparation can create pricing pressure later.

What Can Slow a Sale

Unclear rents, incomplete expenses, deferred maintenance, tenant documentation issues, unrealistic pricing, and uncertainty around rent control can all reduce buyer confidence. Fix what can be fixed before buyers start underwriting.

When Don Should Be Called

Call before you need to sell. That leaves time to review value, prepare documents, understand the buyer pool, and plan a listing that fits your timing and goals.